Chief Marketer Staff
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Revenue, Income Up for Acxiom
Acxiom Corporation, Conway, AR, had third-quarter revenue of $187.9 million, a 28% increase from $147.9 million in third-quarter 1998. Net earnings for
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DIRECT Listline
Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc.
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PRC to Put Off Broad Look at USPS Global Activity
The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United
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L.L. Bean Launches Home Furnishings Line
Cataloger and retailer L.L. Bean, Freeport, ME, has started a new brand, L.L. Home. The brand will serve to reinforce the company’s existing home-furnishings
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HSN Introduces Short Shopping Service
The Home Shopping Network, St. Petersburg, FL, has launched a new division, Short Shopping, to produce direct-selling commercials for targeted audiences
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Holiday Online Shopping Satisfaction Drops: Survey
Online shopping satisfaction rates dropped 14% between July 1998 and just after the past holiday shopping season, according to survey results released
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Super Bowl Giveaway Program Planned
Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment
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Roadway Express Expands E-Commerce Capability
Shipping company Roadway Express Inc., Akron, OH, has started a service allowing online requests for shipment pickups.The service, available to U.S. shippers
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BuyItNow Opens “WebPlaza”
BuyItNow Inc., Tulsa, OK, has launched a “WebPlaza” at its site (http://buyitnow.com) with individual, product-specialized stores. The company has opened
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Short Cut
XOOM.com Inc., a San Francisco-based internet services developer has struck a deal with Web content provider InfoSpace.com to be the exclusive provider