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Chief Marketer Staff

  • mIn Forms New List Owner Division

    A new list owner/manager services division has been set up by database company Marketing Information Network (mIn), Oklahoma City. The division, which

  • New House Bill Would Bar Commercial USPS Ventures

    In an apparent move to undermine a colleague’s legislative plan to overhaul the U.S. Postal Service, Rep. Duncan Hunter has introduced a bill that would

  • DoubleClick Reports 167% Revenue Gain, Widening Losses

    DoubleClick Inc., the New York-based online agency, reported a net loss of $4.4 million for the quarter ended Dec. 31. up from a net loss of $3.7 million

  • Peapod Chooses Times Direct To Create DM Efforts

    Peapod, Skokie, IL, a provider of interactive grocery shopping services, has selected Times Direct Marketing Inc., San Francisco, as its agency of record.The

  • Alliance Offers Multinational Telemarketing

    International Marketing Solutions, Inc., Denver, which offers multi-lingual call center services, has joined forces with CCMR Advertising and Marketing

  • Pegasus Sees Boom In Online Holiday Ticket Sales

    Online marketer Pegasus Internet, Inc., New York, reported holiday sales increases of between 200% and 600% among its 26 online ticketing clients over

  • DIRECT Listline

    Fortune Executives This database identifies executives at the largest companies in the U.S. and their subsidiaries. Some 86,226 executives at fortune

  • FCB Appoints New CEO

    Steve Humphrey has been appointed chairman, chief executive officer of direct marketing agency Foote, Cone & Belding (FCB) Direct Worldwide in New York.

  • DIRECT Listline

    Zoobooks Gift Givers This 80,188-name list identifies individuals who give Zoobooks, a continuity series about animals for children ages 4 to 12. The

  • Dialing For Dictators

    Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his over $1 million legal fees he has accrued