Chief Marketer Staff
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Pegasus Sees Boom In Online Holiday Ticket Sales
Online marketer Pegasus Internet, Inc., New York, reported holiday sales increases of between 200% and 600% among its 26 online ticketing clients over
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Brad Epstein Joins I-Traffic as Creative Director
I-traffic, a New York-based interactive direct marketing agency, has hired Brad Epstein as creative director. Most recently, Epstein held the position
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Short Cuts
DMW Worldwide/Philadelphia, Wayne, PA, appointed Wendy Z. Vagnoni creative director. Her background includes positions at National Liberty and GE Financial
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DoubleClick Reports 167% Revenue Gain, Widening Losses
DoubleClick Inc., the New York-based online agency, reported a net loss of $4.4 million for the quarter ended Dec. 31. up from a net loss of $3.7 million
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Peapod Chooses Times Direct To Create DM Efforts
Peapod, Skokie, IL, a provider of interactive grocery shopping services, has selected Times Direct Marketing Inc., San Francisco, as its agency of record.The
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New House Bill Would Bar Commercial USPS Ventures
In an apparent move to undermine a colleague’s legislative plan to overhaul the U.S. Postal Service, Rep. Duncan Hunter has introduced a bill that would
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N2K Expects 4Q Sales to Be Up 325%
Music marketer N2K Inc., New York, said revenue from its online division, the Music Boulevard Network, for the 1998 fourth-quarter is expected to increase
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Study Finds Vanity Numbers Garner More Calls
Easy-to-remember phone numbers dramatically increase advertising response rates, according to a new study by Michael J. Motto Advertising in New Providence,
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Arguments Against USPS Rate Increase to Start April 11
A three judge panel of the U.S. Court of Appeals for the District of Columbia yesterday set April 11 for oral arguments in a consolidated lawsuit challenging
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Short Cuts
1-800-Batteries, Reno, NV, named Robert W. Bauer vice president of sales and marketing. Bauer’s background includes positions at IBM, Compaq and 3Com.Transmedia