Chief Marketer Staff

• E-Commerce At Super Bowl Web Site

  eCommerce Corp., Stamford, CT, will develop the e-commerce capabilities of the official Super Bowl XXXIII Web site, www.superbowl.com. The company developed

• Rolling Stones Infomercial Scheduled For Jan. 24

  Reliant Interactive Media Corp., Clearwater, FL, scheduled the debut of its Rolling Stones memorabilia campaign on Jan. 24, at 1 p.m., on television station

• Amazon.com Adds Bric-a-brac To Books

  Interiors Inc. will now offer its line of decorative accessories through Amazon.com in addition to its own Web site, Interiors.com. Interiors will link

• DIRECT Listline

  Novus Handles First Moments A new list, First Moments, identifies 655,099 active respondents to two product-sampling programs. One packet is given out

• Global Direct-Canada Admail Is Now Permanent

  U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers

• Short Cuts

  A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s

• UIG, Mediamark Research’s Parent Firm, Acquires Audits & Surveys

  United Information Group, London, has acquired Audits & Surveys Worldwide Inc, a New York-based market research company. The purchase price was $42.5

• MSGI’s Stevens-Knox Acquisition To Enhance London Business

  The acquisition of Stevens-Knox List Management, New York, by Marketing Services Group Inc., New York, will be used to expand both companies’ international

• Fingerhut Net Revenue Up, But Acquisitions Depress Net Earnings

  Fingerhut Companies Inc., Minneapolis, reported net revenue for its fourth quarter of $659.8 million, up 18% from $560.3 million in the same period last

• Catalog Is Culprit in Damark Revenue Drop

  Damark International Inc., Minneapolis, had 1998 net revenue of $484.4 million, down 18.5% from $594.6 million in 1997. Much of the drop came from its