Chief Marketer Staff, Author at Chief Marketer

Tips & Tricks to Scale Content Marketing

Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.

Mobile

Mobile Devices Turn Turkey Day to Shopping Day

On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.

Smith Brothers Making a Hard-fought Comeback

A private-equity firm is reviving the old-time brand Smith Brothers’ cough drops with humor, new flavors and a Chicago-area roll out.

Agencies

Breaking Down Silos to Build a Better Marketing Team

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

Agencies

How to Build Loyalty with “Next Best” Customers

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

Chief Marketer’s Annual Prospecting Survey

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

Agencies

5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.