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Mobile Consumer Data: Protecting Privacy While Creating Value

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Agencies

8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

Social

Pinterest Place Pins Open Possible Ad Opportunity

Pinterest Place Pins is the social networks latest category of pinning and opens and opportunity for advertisers and marketers.

Agencies

The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

Mobile

Get the Biggest Bang From Your Native Advertising Buck

Are brands really maximizing their investments in native advertising? Here’s 4 best practices.

Social

A Bucket Load of Tips to Promote Content Sharing

30 tips to help marketers increase fans and followers through content sharing.

Social

Facebook Outlines the Art of Reeling in Customers: Infographic

Justin Lafferty (InsideFacebook) This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!