Chief Marketer Staff

• Kaplan Named Time-Life and Heartland Music’s Alt. Media List Manager

  The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s alternate media efforts. The Time-Life programs

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

• InfoUSA Cuts Losses, Costs in 1998 – Consolidation May Follow in 1999

  Despite an increase in revenue, net sales were down during calendar 1998 for Omaha, NE-based InfoUSA Inc., Omaha, NE. Full year net sales were $228.7

• JAM, Crosswalk.com to Offer Christian Event Ticketing Over Web

  Crosswalk.com, a division of Chantilly, VA-based Didax Inc., has signed an agreement with JAM Productions, to provide event promotions, exclusive marketing

• Short Cuts

  Harte-Hanks Inc., San Antonio, TX has increased its regular quarterly dividend to two cents per share, a 33% increase. The increase will be payable on

• Successories Launches Awards Catalog

  Successories Inc., Aurora, IL, has introduced a 32-page catalog offers a variety of proprietary gifts and awards. The “‘consumable’ proprietary products”

• Short Cuts

  Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,

• USPS Testing New Mail-Sorting Machine

  The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The

• Advanta Vows to Fight Fleet Suit

  Financial services company Advanta Corp., Spring House, PA, said yesterday that it would “vigorously” fight a lawsuit filed against it by Fleet Financial

• U.S. Supreme Court Rejects Sampling for Census

  The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be