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Chief Marketer Staff

  • Advanstar Reports $259.8 Million in 1998 Revenue

    Advanstar Communications, Cleveland, reported revenue of $259.8 million in 1998 up from $187.7 million in 1997.Earnings before interest, taxes, depreciation

  • Programmer’s Paradise Results Up From Last Year

    Computer software direct marketer Programmer’s Paradise Inc., based in Shrewsbury, NJ, reported net income for the fourth quarter ended Dec. 31, of $1.7

  • Gall’s Acquires DynaMed

    Public safety cataloger/retailer Gall’s Inc., based in Lexington, KY, has acquired Carlsbad, CA-based DynaMed, a manufacturer and distributor of patient

  • DIRECT Listline

    Global Executive Masterfile An 11.7 million-name executive and technical masterfile identifying professionals in a number of industries around the world

  • Guess? To Launch Web Site For Consumers, Retailers

    Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual

  • Kids-Off-Lists Bill Reintroduced For Third Time

    Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

  • Estee Manages Vroom Rock ‘N Roll List

    Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

  • Imagine Spins Off Iconocast

    Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

  • Audio Book Club To Feature Digital Music Downloads

    Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

  • DIRECT Listline

    AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections: