Chief Marketer Staff

• Metromail Unit Sale Boosts R.R. Donnelley’s 1998 Net Income

  R.R. Donnelley and Sons Co., Chicago, reported net sales for 1998 rose 2.6% from last year to just over $5 billion. For the fourth quarter, net sales

• Hello Direct Reports Record Sales Year

  Hello Direct Inc., San Jose, CA, reported net income of $823,000 on net sales of $17.2 million for the fourth quarter ended December 31, 1998, as compared

• Bid.Com to Offer Jewelry on Its Web Site

  Precious stones and metals manufacturer and marketer D.G. Jewellery of Canada Ltd. and Canadian-based online auction service Bid.Com International Inc.,

• PRC Rips USPS for Advertising Language

  The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

• Imagine Spins Off Iconocast

  Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

• Audio Book Club To Feature Digital Music Downloads

  Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

• Estee Manages Vroom Rock ‘N Roll List

  Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

• Telemarketing Bills Are Introduced In Texas

  Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

• Amazon Sales Rocket, Net Losses Deepen

  Online bookseller Amazon.com Inc. reported a net loss of $22.2 million for the quarter ended Dec. 31, up from a net loss of $10.8 million in the fourth