Chief Marketer Staff

• PRC Rips USPS for Advertising Language

  The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

• DIRECT Listline

  Global Executive Masterfile An 11.7 million-name executive and technical masterfile identifying professionals in a number of industries around the world

• Audio Book Club To Feature Digital Music Downloads

  Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

• Kids-Off-Lists Bill Reintroduced For Third Time

  Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Imagine Spins Off Iconocast

  Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

• Estee Manages Vroom Rock ‘N Roll List

  Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

• DIRECT Listline

  AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections:

• Telemarketing Bills Are Introduced In Texas

  Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

• Guess? To Launch Web Site For Consumers, Retailers

  Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective