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Chief Marketer Staff

  • DIRECT Listline

    Global Executive Masterfile An 11.7 million-name executive and technical masterfile identifying professionals in a number of industries around the world

  • Audio Book Club To Feature Digital Music Downloads

    Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

  • Kids-Off-Lists Bill Reintroduced For Third Time

    Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

  • DIRECT Listline

    AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections:

  • Estee Manages Vroom Rock ‘N Roll List

    Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

  • Imagine Spins Off Iconocast

    Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

  • Playboy Names Mironovich President

    Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

  • Telemarketing Bills Are Introduced In Texas

    Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

  • Amazon Sales Rocket, Net Losses Deepen

    Online bookseller Amazon.com Inc. reported a net loss of $22.2 million for the quarter ended Dec. 31, up from a net loss of $10.8 million in the fourth

  • Guess? To Launch Web Site For Consumers, Retailers

    Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual