Chief Marketer Staff

• Strubco Changes Name, Appoints New President

  List broker Strubco Inc., New York, will change its name to Metamorphics Media LLC. on Feb. 1. Mark de Solla Price has become an equal partner to founder

• PRC Rips USPS for Advertising Language

  The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

• Egghead.Com Joins DoubleClick Network

  Internet-based software retailer Egghead.com Inc., headquartered in Seattle, will become a member of Internet advertising agency DoubleClick’s Select

• Audio Book Club To Feature Digital Music Downloads

  Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

• LCS Golf Acquires Play Golf Now

  Golf equipment e-marketer LCS Golf, based in New York, has acquired Play Golf Now, a fellow Internet and direct marketer, which becomes a wholly-owned

• DIRECT Listline

  AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections:

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

• Kids-Off-Lists Bill Reintroduced For Third Time

  Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Estee Manages Vroom Rock ‘N Roll List

  Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”Vroom is a glossy

• Amazon Sales Rocket, Net Losses Deepen

  Online bookseller Amazon.com Inc. reported a net loss of $22.2 million for the quarter ended Dec. 31, up from a net loss of $10.8 million in the fourth