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Chief Marketer Staff

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

  • Hot Dog

    The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the “Yo Quiero Taco Bell” plush Chihuahua self-liquidators

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • From All Sides Now

    MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to

  • Inmark Beefs Up In-Store

    Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The

  • Burger King Lends A Hand

    Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network’s ongoing campaign to encourage

  • Agencies

    PROGRAM & TIMETABLE

    THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

  • All’s Fair

    Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

  • On the Net

    Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

  • Sitings

    Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right