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Chief Marketer Staff

  • Nostalgia Flakes

    Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

  • Agencies

    Successful team selling

    Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

  • Agencies

    Checkout

    Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

  • Agencies

    The Thrill of Sales, The Agony of Service

    How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

  • Agencies

    Banks, Brains, Beans and Brunch

    As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since

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    Spelling Lessons

    If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it

  • Taken Up

    The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications

  • Circuit Maker

    Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony’s Discman with ESP2 Steady Sound needed to give

  • Agencies

    Isuzu Taps Database, Gets Big Results

    Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

  • Bills Pose Challenge to Direct Mail Sweeps

    Another bill to regulate the direct mail sweepstakes industry has been introduced, this time in the Senate by Sen. Ben Nighthorse Campbell (R-CO).Senate