Chief Marketer Staff
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Show Me the Data!
If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.
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Client-Side Marketers: This Is Your Party, Too
Mark your calendar: On a Tuesday evening just 28 weeks from now – at 5 p.m. on Sept. 14 – you, I, and hundreds of our colleagues from around the world
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Agencies Who’s News
Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.
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Short Cuts
The Sportsman’s Guide has formed a business agreement with digital printing and imaging company Banta Digital Group, Minneapolis, to help publish it catalog
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Metromail Unit Sale Boosts R.R. Donnelley’s 1998 Net Income
R.R. Donnelley and Sons Co., Chicago, reported net sales for 1998 rose 2.6% from last year to just over $5 billion. For the fourth quarter, net sales
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Hello Direct Reports Record Sales Year
Hello Direct Inc., San Jose, CA, reported net income of $823,000 on net sales of $17.2 million for the fourth quarter ended December 31, 1998, as compared
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Programmer’s Paradise Results Up From Last Year
Computer software direct marketer Programmer’s Paradise Inc., based in Shrewsbury, NJ, reported net income for the fourth quarter ended Dec. 31, of $1.7
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DIRECT Listline
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