Chief Marketer Staff

• Agencies

  Marketing Outside City Limits

  Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

• Advice from the inside

  Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

• Agencies

  BIG-TIME KID STUFF

  Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

• Moveable Feast

  It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

• Marketing Services

  Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Agencies

  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

• Bills Pose Challenge to Direct Mail Sweeps

  Another bill to regulate the direct mail sweepstakes industry has been introduced, this time in the Senate by Sen. Ben Nighthorse Campbell (R-CO).Senate

• Agencies

  Cut, Style and Sell

  Vain was merely Seattle’s most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business