Chief Marketer Staff, Author at Chief Marketer

Live From DM Days 2009: A Little More Conversation

At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.

Agencies

Meet the Broker: Nancy Reiser

Today we meet Nancy Reiser, vice president at the Millard Group Inc. Before joining Millard a little over five years ago, she had a long career in cataloging, including eight and a half years at Brylane (now Redcats) where she helped launch the company’s kitchen catalog and its entry into online and e-mail marketing.

Listline e-Newsletter 6/17

More than 1.2 million individuals sourced from direct response have
registered on online social networking sites

Agencies

Hyatt Puts Out the “Big Welcome” Mat for Loyalty Members

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

Agencies

CMO Council to Launch Research About Loyalty Programs

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

Agencies

Condiments Knock Ready-to-Eat Cereal off No. 1 Coupon Spot

As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains

Agencies

Rymax Hires Director of National Product Sales

Rymax Martketing Services, Inc., has hired Jeffrey Brenner as senior director of national product sales

Agencies

P&I Postscripts

THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners

DMA Launches Digital Marketing Committee

The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.

Agencies

Live From DM Days 2009: Tips From a Direct Mail Master

Say one thing for David Avrick: His ideas on direct mail are backed up by 40 years of tough experience.
Take his belief that