Chief Marketer Staff

• News Briefs

  BURGER KING: has sealed a licensing deal with Crunch Pak, to market its BK Fresh Apple Fries, fresh-cut, skinless red apples sliced that resemble real french fries, in supermarkets beginning this fall

• Email

  Experian CheetahMail Opens New Zealand Office

  E-mail marketing services provides Experian CheetahMail has opened a new office in New Zealand.

• Muscle Flex To Use DRTV

  Muscle Flex Inc. has scheduled the release of three new consumer products which will be marketed via direct response TV.

• Agencies

  Jay Berlin Named CEO OF The Sportsman’s Guide

  Redcats USA, which operates The Sportsmans Guide, has picked Jay Berlin to serve as the brand

• Agencies

  Eddie Bauer Receives Delisting Notice

  The Nasdaq Stock Market has notified Eddie Bauer Holdings, Inc. that the company’s common stock will be delisted from the Nasdaq Stock Market.

• Agencies

  Mail Stream: June 22

  Major Surplus & Survival

• How Relevant Is Your Mailing List?

  How relevant is your mailing list? What is on your file? Are you making it work for you the best way possible? These are all questions mailers — and the managers that represent them — should be asking. In today’s struggling economy, it is important to make one of your company’s biggest assets, your mailing list, work for you.

• Listline e-Newsletter 6/22

  Over the past 12 months, 32,943 individuals entered sweepstakes

• Study: DM Departments Emerging as Social Media Overseers

  Direct marketing departments appear to be emerging as the owners of companies

• Agencies

  Spiegel Gets a New Owner

  Spiegel Brands, Inc., perhaps best known for its Spiegel catalog that helped dress fashionable women for decades, has a new owner, Signature Styles, LLC, a newly-formed company controlled by investment funds managed by Patriarch Partners, LLC.