Author

Chief Marketer Staff

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

  • Agencies

    Keeping in Touch

    Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Nostalgia Flakes

    Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

  • DEAL MAKERS

    Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,

  • Garden Botanika to Cease Trading on Nasdaq

    Garden Botanika, Inc., Redmond, WA received notice from the Nasdaq National Stock Market, Inc. that the company’s securities will cease trading on the

  • Sporting Goods DMer Sport Supply Acquires Conlon Bros.

    Sport Supply Group, Inc., Dallas, has acquired Conlin Bros. Sporting Goods. Serving principally the California market, the addition of Conlin Bros. increases

  • Agencies

    HSN Plays Games

    The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

  • Agencies

    The Thrill of Sales, The Agony of Service

    How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

  • Agencies

    Banks, Brains, Beans and Brunch

    As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since