Chief Marketer Staff

• Agencies

  Spelling Lessons

  If you have a Judeo-Germanic jawbreaker of a name like “Jonathan Boorstein,” you can expect to be misspelled as well as mispronounced.Nevertheless, it

• Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?

  Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the

• Agency Moves

  Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

• Deep Impact

  Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• On the Net

  Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

• Ha-Lo Gives Holiday Shopping New Meaning

  Ha-Lo Industries, Inc. stayed in full acquisitions mode over the holidays, purchasing two more companies.The Niles, IL-based agency bought Parsons International

• Agencies

  High-Speed Steel Sales

  Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a

• Agencies

  Me Llamo Tinky Winky

  The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

• Calling All Entrepreneurs

  After spending five years at Nabisco, Cliff Medney felt the tug to be free. “It was time,” he says. “I had learned and experienced a great deal and wanted