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Chief Marketer Staff

  • Agencies

    Me Llamo Tinky Winky

    The itsy bitsy Entertainment Company of New York City and U.K.-based Ragdoll Productions have agreed to launch the wildly popular Teletubbies TV series

  • Agencies

    Keeping in Touch

    Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,

  • Compaq Forms Web Marketing Division

    Compaq Computer Corp., based in Houston, has formed Compaq.com (http://www.compaq.com), a new division for marketing over the Web.The company said it

  • Agencies

    The Europeans Are Coming!

    The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

  • Garden Botanika to Cease Trading on Nasdaq

    Garden Botanika, Inc., Redmond, WA received notice from the Nasdaq National Stock Market, Inc. that the company’s securities will cease trading on the

  • Feel The Clean

    New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent’s new

  • Agencies

    BIG-TIME KID STUFF

    Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

  • All’s Fair

    Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

  • Agencies

    Algebra 2 Is Brought to You by . . .

    In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big

  • The Argentine Equation

    For 20 years, I’ve had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers’ minds. After enormous