Chief Marketer Staff

• A Life Worth Living

  Quaker Oats’ Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that

• Agencies

  BIG-TIME KID STUFF

  Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

• Agencies

  Taking the Suds Out of Sweepstakes

  Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

• Sporting Goods DMer Sport Supply Acquires Conlon Bros.

  Sport Supply Group, Inc., Dallas, has acquired Conlin Bros. Sporting Goods. Serving principally the California market, the addition of Conlin Bros. increases

• Repurchasing Debt

  Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure

• Out of This World

  NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

• Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?

  Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the

• BRAND Enrollment

  The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

• Crowning Achievement, But Details Are a Royal Pain

  An old Gaelic ditty goes something like: “… one ‘l’ or two ‘l’ ending in ‘y’, it all means the same to an Irishman’s eye; but if you knock the ‘l’ out

• Agencies

  One-to-One Lite

  The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one