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Chief Marketer Staff

  • Agencies

    FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT

    Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles

  • Advice from the inside

    Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

  • Agencies

    BIG-TIME KID STUFF

    Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

  • Nostalgia Flakes

    Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Agencies

    One-to-One Lite

    The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

  • Taken Up

    The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications

  • Agencies

    The Net’s Horsepower

    One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

  • Inmark Beefs Up In-Store

    Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The