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Chief Marketer Staff

  • Agencies

    RAPP COLLINS: LABOR OF LOVE

    Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

  • The Action Man

    While athletic footwear brands like Nike and Reebok are rabid branders, most retailers that sell them are not. Take Footaction USA, for example. The $600

  • Agencies

    What’s Good for the Goose…

    Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

  • Agricultural E-Commerce Site to Launch In April

    VirtualFund.com, Inc., a Minneapolis-based technology company, has reached an agreement with RAPID, Inc., a nonprofit agriculture-related organization,

  • Jingle Bells and Whistles

    Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas

  • Call Center EIS Cites Slower Demand in 1998 Financials

    Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

  • Nostalgia Flakes

    Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Feel The Clean

    New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent’s new