Chief Marketer Staff

• Audio Book Club Signs Advertising Deal With MSNBC

  Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

• Encore, Portes Offer Enhancement Programs To Hispanics

  Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance

• USPS Makes Three High-Level Appointments

  The U.S. Postal Service has made major appointments in operations, labor relations and consumer affairs.Jack Potter, senior vice president of labor relations

• Short Cuts

  Michael Evans has been promoted to list manager at Fancy Publications, Mission Viejo, CA. He is responsible for the 2.5-million-name MacFan lists from

• Cendant Ups Share Repurchase Program By $200 Million

  Cendant Corp.’s board of directors has authorized a $200 million increase in its repurchase program, bringing the total value of the share repurchases

• Victoria’s Secret Wins Trademark Infringement Case

  The Third U.S. Circuit Court of Appeals ruled that Intimate Brands Inc. and its unit, Victoria’s Secret did not infringe A&H Sportwsear Inc’s trademark,

• Keeping Secrets At The USPS

  The Postal Rate Commission will decide soon whether the U.S. Postal Service can keep certain information about its international mail operations secret.The

• Banta Reports Net Earnings Increase

  Direct marketing materials printer Banta Corp., Menasha, WI, reported net earnings of $52.9 million for the year 1998, a slight increase over $51.4 million

• First Data Executive Joins iMALL Board, Affirming E-Commerce Deal

  iMALL, Inc., Santa Monica, CA, has elected John F. Duncan to its board of directors. Duncan is executive vice president, Business Development of First

• DIRECT Listline

  Software Buyers Online The Learning Company Online and Internet list has 1.6 million 12-month buyers. This software company’s file is newly enhanced and