Chief Marketer Staff

• Lillian Vernon Expands Relationship With eCommerce Corp.

  Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

• K-Tel Consolidates Operations, Appoints New VP And CFO

  Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The

• DIRECT Listline

  Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections:

• Banta Reports Net Earnings Increase

  Direct marketing materials printer Banta Corp., Menasha, WI, reported net earnings of $52.9 million for the year 1998, a slight increase over $51.4 million

• The Travel Company Acquires Lifestyle For $15.5 Million

  The Travel Company, Delray Beach, FL, has acquired Lifestyle Vacation Incentives Inc. and All Seasons Smart Traveler Inc. for $15.5 million. The money

• DIRECT Listline

  Software Buyers Online The Learning Company Online and Internet list has 1.6 million 12-month buyers. This software company’s file is newly enhanced and

• Signature Color to Offer Learning Company Photo Software

  Signature Color, an Austin, TX-based direct mail photo developer, has signed an agreement to provide consumers with The Learning Company software titles,

• USPS Makes Three High-Level Appointments

  The U.S. Postal Service has made major appointments in operations, labor relations and consumer affairs.Jack Potter, senior vice president of labor relations

• HSN Names Taraschi EVP, General Merchandise Manager

  Home Shopping Network, St. Petersburg, FL has appointed Jeffrey Taraschi to be executive VP, general merchandise manager. Taraschi will be responsible

• Short Cuts

  Michael Evans has been promoted to list manager at Fancy Publications, Mission Viejo, CA. He is responsible for the 2.5-million-name MacFan lists from