Chief Marketer Staff

• Genesis Fires 150, Repositions Firm As Web Sports Marketrer

  Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

• Encore, Portes Offer Enhancement Programs To Hispanics

  Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance

• Lands’ End Promotes Two

  Lands’ End Inc., Dodgeville, WI, has promoted Deborah D. Barney to vice president of Coming Home, a specialty catalog of home products. Also, Philip W.

• USPS Makes Three High-Level Appointments

  The U.S. Postal Service has made major appointments in operations, labor relations and consumer affairs.Jack Potter, senior vice president of labor relations

• Signature Color to Offer Learning Company Photo Software

  Signature Color, an Austin, TX-based direct mail photo developer, has signed an agreement to provide consumers with The Learning Company software titles,

• Short Cuts

  Michael Evans has been promoted to list manager at Fancy Publications, Mission Viejo, CA. He is responsible for the 2.5-million-name MacFan lists from

• Penton Adds Three Sub Lists

  The merger of Penton Media Inc. with Donohue/Meehan, a publisher of baking and convenience store publications, has resulted in the addition of three controlled

• Victoria’s Secret Wins Trademark Infringement Case

  The Third U.S. Circuit Court of Appeals ruled that Intimate Brands Inc. and its unit, Victoria’s Secret did not infringe A&H Sportwsear Inc’s trademark,

• Keeping Secrets At The USPS

  The Postal Rate Commission will decide soon whether the U.S. Postal Service can keep certain information about its international mail operations secret.The

• First Data Executive Joins iMALL Board, Affirming E-Commerce Deal

  iMALL, Inc., Santa Monica, CA, has elected John F. Duncan to its board of directors. Duncan is executive vice president, Business Development of First