Chief Marketer Staff

• Global DirectMail Sales Up 25% in 1998

  Global DirectMail Corp., Port Washington, NY, had fourth-quarter 1998 sales of $387 million, a 10% increase over year-earlier levels, and annual sales

• Advo Signs Hawaii Pact, Appoints VP

  Direct mail marketing company, Advo Inc., Windsor, CT, has formed an agreement with RFD Publications, one of Hawaii’s largest printing and publishing

• ValueVision Loses Two Founding Shareholders

  Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private

• Two More Sweepstakes Bills Introduced

  Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the

• Talbots Posts Catalog Sales Increases

  Cataloger/retailer Talbots Inc., based in Hingham, MA, reported catalog sales increased 11% to $51.4 million for the quarter ended Jan. 30, from $46.1

• DMA Warns Members To Post Privacy Policies

  Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association

• Audio Book Club Signs Advertising Deal With MSNBC

  Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

• Encore, Portes Offer Enhancement Programs To Hispanics

  Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance

• Lillian Vernon Expands Relationship With eCommerce Corp.

  Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

• DIRECT Listline

  Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections: