Chief Marketer Staff

• J.C. Penney Reports January Sales

  Catalog sales for Plano, Texas-based J. C. Penney Co. Inc., for the four weeks ended Jan. 30, increased 14.3% from the same period last year.Direct Marketing

• NEBS Launches Online Catalog, Appoints Marketing Exec

  New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online

• Advo Signs Hawaii Pact, Appoints VP

  Direct mail marketing company, Advo Inc., Windsor, CT, has formed an agreement with RFD Publications, one of Hawaii’s largest printing and publishing

• ValueVision Loses Two Founding Shareholders

  Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private

• Talbots Posts Catalog Sales Increases

  Cataloger/retailer Talbots Inc., based in Hingham, MA, reported catalog sales increased 11% to $51.4 million for the quarter ended Jan. 30, from $46.1

• Short Cut

  Polk ADC Group has been selected to manage five of the Texas Parks and Wildlife department’s files. The lists include boat registrations; hunting and

• Encore, Portes Offer Enhancement Programs To Hispanics

  Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance

• Audio Book Club Signs Advertising Deal With MSNBC

  Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

• DMA Warns Members To Post Privacy Policies

  Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association

• Lillian Vernon Expands Relationship With eCommerce Corp.

  Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders