Chief Marketer Staff
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NEBS Launches Online Catalog, Appoints Marketing Exec
New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online
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Global DirectMail Sales Up 25% in 1998
Global DirectMail Corp., Port Washington, NY, had fourth-quarter 1998 sales of $387 million, a 10% increase over year-earlier levels, and annual sales
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International USPS Rates Rise, Trade Dispute Goes To WTO
A 3.3% hike in international postal rates has been authorized by the U.S. Postal Service’s Board of Governors.The new international postage rate schedule,
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K-Tel Consolidates Operations, Appoints New VP And CFO
Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The
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Lands’ End Promotes Two
Lands’ End Inc., Dodgeville, WI, has promoted Deborah D. Barney to vice president of Coming Home, a specialty catalog of home products. Also, Philip W.
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Genesis Fires 150, Repositions Firm As Web Sports Marketrer
Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to
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Encore, Portes Offer Enhancement Programs To Hispanics
Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance
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Lillian Vernon Expands Relationship With eCommerce Corp.
Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders
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Short Cut
Polk ADC Group has been selected to manage five of the Texas Parks and Wildlife department’s files. The lists include boat registrations; hunting and
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DMA Warns Members To Post Privacy Policies
Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association