Chief Marketer Staff, Author at Chief Marketer

NEBS Launches Online Catalog, Appoints Marketing Exec

New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online

Talbots Posts Catalog Sales Increases

Cataloger/retailer Talbots Inc., based in Hingham, MA, reported catalog sales increased 11% to $51.4 million for the quarter ended Jan. 30, from $46.1

Harte-Hanks, Abacus in Alliance; Abacus Shows Record Results

Harte-Hanks Direct Marketing, New York, and Abacus Direct Corp., Westminster, CO, have entered an alliance to offer shared clients access to one another’s

DIRECT Listline

Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections:

Lillian Vernon Expands Relationship With eCommerce Corp.

Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

Genesis Fires 150, Repositions Firm As Web Sports Marketrer

Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

Short Cut

Polk ADC Group has been selected to manage five of the Texas Parks and Wildlife department’s files. The lists include boat registrations; hunting and

DMA Warns Members To Post Privacy Policies

Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association

Audio Book Club Signs Advertising Deal With MSNBC

Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

International USPS Rates Rise, Trade Dispute Goes To WTO

A 3.3% hike in international postal rates has been authorized by the U.S. Postal Service’s Board of Governors.The new international postage rate schedule,