Chief Marketer Staff

• Short Cut

  Lands’ End Inc. has named Lee Eisenberg as executive vice president and creative director. He will assume the post in early March. Since May 1995, Eisenberg

• ValueVision Loses Two Founding Shareholders

  Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private

• NEBS Launches Online Catalog, Appoints Marketing Exec

  New England Business Service Inc., Groton, MA, a direct provider of checks, forms and personalized products for small businesses, has launched an online

• K-Tel Consolidates Operations, Appoints New VP And CFO

  Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The

• International USPS Rates Rise, Trade Dispute Goes To WTO

  A 3.3% hike in international postal rates has been authorized by the U.S. Postal Service’s Board of Governors.The new international postage rate schedule,

• Lands’ End Promotes Two

  Lands’ End Inc., Dodgeville, WI, has promoted Deborah D. Barney to vice president of Coming Home, a specialty catalog of home products. Also, Philip W.

• DIRECT Listline

  Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections:

• Short Cut

  Polk ADC Group has been selected to manage five of the Texas Parks and Wildlife department’s files. The lists include boat registrations; hunting and

• Encore, Portes Offer Enhancement Programs To Hispanics

  Encore Marketing International, Inc., Lanham, MD, a provider of fee-based enhancement programs has signed of an exclusive, multi-year marketing alliance

• DMA Warns Members To Post Privacy Policies

  Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association