Chief Marketer Staff
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DIRECT Listline
People Weekly Subscribers A list of People magazine subscribers identifies 1.5-million readers.Cost: $85/MSelections: 6-month and 3-month hotline, state/SCF/ZIPContact:
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Online Magazine Slate Goes Free (Again)
Slate, Microsoft Corp.’s online magazine, can now officially be designated Hamlet of the Web: To charge or not to charge, that is the question. On Friday,
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Direct Response Among Leaders in Internet DM Expenditures
Internet advertising spending increased by almost 87% in the first three quarters of 1998, and direct response marketing companies were among the industries
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Group 1 Earnings Up, New DB Marketing Contracts Signed
Group 1 Software, Lanham, MD, had third-quarter revenue of 18.0 million, up from $15.9 million. Net earnings increased from $379,000 in third-quarter
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Proteam.com Sells Institutional/B-to-B Catalogs
Proteam.com Inc., Secaucus, NJ has sold its four Institutional/Business-to-Business catalog titles, including Sportime, Senior Products, Abilitations
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Live From Chicago: CADM Pro-Bono Program Soars
Direct From the Heart, the Chicago Association of Direct Marketing’s pro-bono initiative, is exceeding expectations.CADM members contributed $4.2 million
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Henderson Calls for Compromise on Postal Reform
Postmaster General William J. Henderson called yesterday for compromise in hearings on H.R. 22, the Postal Modernization Act of 1999.In prepared remarks
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New Clients Boost TeleTech’s 1998 Revenue
TeleTech Holdings Inc., Denver, had net income of $5.5 million for the fourth quarter ended Dec. 31, 1998, up 13% from fourth quarter 1997’s net income
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CompUSA Names Head of DM Business
Computer retailer CompUSA Inc., Dallas, has appointed Stephen Polley as chairman/CEO of CompUSA Direct, its mail order and Internet business. Polley,
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DIRECT Listline
Premier Wireless Package Inserts Inserts are included in 100,000 annual packages of Premier Wireless, a telecommunications company. The sources are the