Chief Marketer Staff
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DIRECT Listline
People Weekly Subscribers A list of People magazine subscribers identifies 1.5-million readers.Cost: $85/MSelections: 6-month and 3-month hotline, state/SCF/ZIPContact:
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Sportsman’s Guide to Rely More Heavily on Internet Sales
Internet sales for The Sportsman’s Guide, Inc., South St. Paul, MN, represented 2.1% of the its total January sales, an increase over the 1.5% reported
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Online Magazine Slate Goes Free (Again)
Slate, Microsoft Corp.’s online magazine, can now officially be designated Hamlet of the Web: To charge or not to charge, that is the question. On Friday,
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Group 1 Earnings Up, New DB Marketing Contracts Signed
Group 1 Software, Lanham, MD, had third-quarter revenue of 18.0 million, up from $15.9 million. Net earnings increased from $379,000 in third-quarter
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Postal Commission Chair: Leave Reform Bill Alone
Postal Rate Commission Chairman Ed Gleiman urged the House postal subcommittee last week to reject the changes to the latest postal reform bill the U.S.
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Proteam.com Sells Institutional/B-to-B Catalogs
Proteam.com Inc., Secaucus, NJ has sold its four Institutional/Business-to-Business catalog titles, including Sportime, Senior Products, Abilitations
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Court Overturns Tax Ruling Against United Cancer
A federal appeals court has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with
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New Clients Boost TeleTech’s 1998 Revenue
TeleTech Holdings Inc., Denver, had net income of $5.5 million for the fourth quarter ended Dec. 31, 1998, up 13% from fourth quarter 1997’s net income
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Henricks in as Head of First Data Card Services
Susan Henricks has succeeded Jack McDonnell as managing director of client development for First Data Card Service Group, Omaha, NE. Henricks had previously
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Live From Chicago: What Playboy Wants
Playboy’s lawsuit against Netscape and Excite apparently is more than a mere trademark dispute over use of a name. At stake may be leadership of the adult