Chief Marketer Staff

• National Media Quarterly Losses Nearly Triple

  National Media Corp., the infomercial producer and electronic marketer based in Los Angeles, reported a net loss of $21.9 million for the quarter ended

• DM Transactions Again Reach Double-Digit Growth In 1998

  The number of direct marketing strategic transactions reached a record level during 1998, totaling 1,846 transactions valued at $29.4 billion, according

• Short Cuts

  InfoUSA Inc., Omaha, NE, said it will launch a multimedia advertising campaign with former Nebraska head football coach Tom Osborne as the spokesperson

• Golden Books Revamps Web Site

  Golden Books Family Entertainment has launched its newly re-designed Web site, http://www.goldenbooks.com, which it said targets the needs of parents,

• GeoCities to Clarify Privacy Policy After FTC Proceeding

  Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first

• Corfacts to Purchase Outbound Telemarketer Advanced Marketing

  Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company

• DM Management Boosts 1998 Sales and Income

  DM Management Company, Hingham, MA had fourth-quarter net income of $2.8 million, up from $1.5 million in fourth-quarter 1997. Sales for the quarter were

• ThompsonConnect Gets Management Team

  ThompsonConnect Worldwide has hired Sam Smith and Judy Painter as creative directors. They had both been vice presidents and creative directors at Ryan

• Spiegel Profitable in Fiscal 1998

  Spiegel, Inc., Downers Grove, IL, had 1998 net revenue of $2.935 billion, a 4% drop from $3.056 billion in 1997. The company had net earnings of $3.3

• SuperMarkets Online Signs Deal With AOL

  SuperMarkets Online Inc., a subsidiary of Catalina Marketing Corp., St. Petersburg, FL, has signed an agreement with America Online to offer its ValuPage