Chief Marketer Staff

• NP Interactive Donations Hit $91 Million In 1998: DMA

  The nonprofit sector of the direct marketing industry recorded direct/interactive donations and sales of $91 billion last year, accounting for 7% of the

• National Media Quarterly Losses Nearly Triple

  National Media Corp., the infomercial producer and electronic marketer based in Los Angeles, reported a net loss of $21.9 million for the quarter ended

• Intuit Signs Deal With MySoftware To Help Small Business

  Software developer Intuit, based in Palo Alto, CA, has signed a Web site linkage arrangement with MySoftware Co. intended to help small businesses nurture

• MSGI Puts Majority Interest in Fulfillment Subsidiary on the Block

  Marketing Services Group, Inc. an integrated marketing and Internet services industry leader, is entertaining purchase offers for a majority interest

• SuperMarkets Online Signs Deal With AOL

  SuperMarkets Online Inc., a subsidiary of Catalina Marketing Corp., St. Petersburg, FL, has signed an agreement with America Online to offer its ValuPage

• DM Management Boosts 1998 Sales and Income

  DM Management Company, Hingham, MA had fourth-quarter net income of $2.8 million, up from $1.5 million in fourth-quarter 1997. Sales for the quarter were

• Golden Books Revamps Web Site

  Golden Books Family Entertainment has launched its newly re-designed Web site, http://www.goldenbooks.com, which it said targets the needs of parents,

• GeoCities to Clarify Privacy Policy After FTC Proceeding

  Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first

• Catalog Sale Increases Outstrip Store Revenue for Sharper Image

  Sharper Image Corp., San Francisco, CA, had total 1998 revenue of $243.1 million, up 12% from 1997’s $216.8 million. Total store sales rose 7% to $162.4

• Wine DMer to Sell in Three New States

  Wine direct mail merchant Geerlings & Wade, Inc., Canton, MA, is expanding its business into new regions of the U.S., today announced it will begin selling