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Chief Marketer Staff

  • And the Caples Winners Are . . .

    The big winner at the 21st annual John Caples International Awards, held yesterday, may be The Martin Agency, Richmond, VA. Martin not only picked up

  • Short Cuts

    R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the

  • Micro Warehouse Reports 85% Net Income Gain

    Computer cataloger Micro Warehouse Inc. reported net income of $13.6 million in the 1998 fourth quarter an 85.4% increase over $7.3 million for the fourth

  • Netbet.com To Merge With Internet Gaming

    NetBet.com, an online gambling service based in Las Vegas, has signed a letter of intent to merge with technology developer Atlanta-based Internet Gaming

  • NP Interactive Donations Hit $91 Million In 1998: DMA

    The nonprofit sector of the direct marketing industry recorded direct/interactive donations and sales of $91 billion last year, accounting for 7% of the

  • Intuit Signs Deal With MySoftware To Help Small Business

    Software developer Intuit, based in Palo Alto, CA, has signed a Web site linkage arrangement with MySoftware Co. intended to help small businesses nurture

  • Short Cuts

    InfoUSA Inc., Omaha, NE, said it will launch a multimedia advertising campaign with former Nebraska head football coach Tom Osborne as the spokesperson

  • National Media Quarterly Losses Nearly Triple

    National Media Corp., the infomercial producer and electronic marketer based in Los Angeles, reported a net loss of $21.9 million for the quarter ended

  • Bige.com Links Up With Internet Movie Database

    Later this month, Bige.com, a division of Big Entertainment, will provide co-branded merchandise links on IMDb, the Internet Movie Database, a source

  • Sharper Image Reports Record Earnings

    Cataloger/retailer Sharper Image Corp., based in San Francisco, reported record fourth quarter earnings of $9.4 million, a 62% improvement over last year’s