Chief Marketer Staff

• DIRECT Listline

  Soap Opera Digest The 690,365-name Soap Opera Digest subscriber file has been enhanced with lifestyle and demographic information, such as cooking, collectors,

• DIRECT Listline

  Physicists at Work A list of 31,874 physicists who work in the areas of nuclear, atomic, molecular, chemical, biological and plasma physics is newly updated.

• CNET Acquires AuctionGate Interactive for Stock

  CNET, Inc., a San Francisco-based Internet media company, has acquired online computer auctioning service AuctionGate Interactive, Inc. for approximately

• Torstar Sells Troll Communications for $70 Million

  Canadian media conglomerate Torstar Corp., based in Toronto, has sold Troll Communications, its children’s’ books direct marketing operation which lost

• DMDNY Conference Set For May 24-27 at New York Hilton

  The 1999 Direct Marketing Days in New York annual conference will take place May 24-27 at the New York Hilton & Towers. Larry Light, president of Arcature

• FusionDM Names Spagnola Executive Creative Director

  Direct response agency FusionDM, formerly Times Direct Marketing, Inc., has named Jeff Spagnola to the newly created position of executive creative director.Spagnola

• Alcatel, GlobalSign Win EU Data Transmission Contracts

  The European Commission has awarded Alcatel and GlobalSign the Contract to Establish a Trans-European Securedata transmission network.The two companies

• PCH Hit With Two New Suits Over Sweepstakes Offers

  Publishers Clearing House has been slapped with two new lawsuits over the wording in its sweepstakes offers.Last week, Indiana Attorney General Jeffrey

• Concepts Direct Posts Losses for Quarter, Year

  Cataloger Concepts Direct, Inc., baseD in Longmont, CO, reported earnings of $424,000 for the quarter ended Dec. 31, 1998, a decline from $1.17 million

• Short Cuts

  Teleservices bureau Convergys Corp., based in Cincinnati, plans to open a call center in Clarksville, TN, creating nearly 1,000 new jobs and building