Chief Marketer Staff

• DMA Ethics Panel Hears 22 Cases in Fourth Quarter

  The Direct Marketing Association’s committee on ethical business practice handled 22 cases between September and November, 1998, with eight of the cases

• Six PA Energy Firms Lead Customer Switching: Study

  Six electric companies have emerged as clear winners in their bid for customers in Pennsylvania, where more than 300,000 customers have switched energy

• POLK ADC Manages Texas Parks Database

  Polk ADC Group, Stamford, CT, has been chosen to manage five segments of the Texas Parks and Wildlife (TPW) department’s database.The lists include: the

• Short Cuts

  The board of directors of cataloger/retailer The Talbots Inc., based in Hingham, MA, declared a cash dividend of 11 cents per share, payable on or before

• MSH Entertainment Launches JustKids.com

  MSH Entertainment Corp., New York, has launched JustKids.com, an Internet company targeted at the estimated $1 billion children’s marketplace. The company

• LCS GOLF Acquires Golf Promo Inc. Database Company

  Golf-related Web site holding company LCS Golf, based in New York, has acquired a Golf Promo, Inc., an internet marketing firm that with a database of

• DIRECT Listline

  Creative Computers Master File The 1.8-million-name Creative Computers master file includes three-month, six-month, and 12-month files. These individuals

• Twinlab Reports Sales, Income Increases in 1998

  Vitamin and health supplements direct marketer/manufacturer Twinlab Corp., based in Hauppauge, NY, reported net income of $33.5 million .for the year

• Peterman Peters Out

  J. Peterman, Lexington, KY, the catalog as famous for whimsical copy as for its characterization on “Seinfeld,” will go out of business, according to

• Direct Focus Nearly Doubles Sales in 1998

  Direct Focus, Inc., Vancouver, WA, had 1998 sales of $57.3 million, up 188% from $19.9 million in 1997. Higher sales and a 4% improvement in gross margins