Chief Marketer Staff

• Peterman Peters Out

  J. Peterman, Lexington, KY, the catalog as famous for whimsical copy as for its characterization on “Seinfeld,” will go out of business, according to

• Short Cuts

  BigOnline,a San Francisco-based provider of web services, has acquired all of the assets of Salt Lake City-based World Connection, including its online

• Compaq Confirms Halt in Sales to Internet-Only Retailers

  Compaq Computer Corp. has confirmed that it will stop sales of personal computers to Internet-only retailers, apparently because it wants to stress its

• Viacom to Create Web Sites, E-Commerce Unit For MTV, VH1

  The creators of cable television networks Nickelodeon, MTV and VH1 have unveiled plans online destinations and commercial Internet sites for children

• Barnesandnoble.com Sales Exceed Company’s 1998 Projections

  Barnesandnoble.com, the online branch of bookseller Barnes & Noble, Inc., had 1998 sales of $70.2 million, exceeding the company’s projection of $60-$65

• Diplomat Direct Feels Effect of Acquisitions

  Diplomat Direct Marketing Corp., Stony Point, NY, had net annual sales of $74.6 million, up from $17.5 million in 1997. Diplomat’s income from continuing

• DIRECT Listline

  Soap Opera Digest The 690,365-name Soap Opera Digest subscriber file has been enhanced with lifestyle and demographic information, such as cooking, collectors,

• USPS Technology Officer Tells House Panel Y2K Challenge Being Met

  Testifying before a joint House subcommittee yesterday, United States Postal Service chief technology officer Norman E. Lorentz said that the Postal Service

• John Yeck Dies At 86

  John S. Yeck died of cancer yesterday morning in Kettering, OH. He was 86. A memorial service is scheduled for tomorrow morning at Routsong Kettering

• Direct Focus Nearly Doubles Sales in 1998

  Direct Focus, Inc., Vancouver, WA, had 1998 sales of $57.3 million, up 188% from $19.9 million in 1997. Higher sales and a 4% improvement in gross margins