Chief Marketer Staff

• New Positions at Draft

  DraftWorldwide, Chicago, hired Lynne Bartos as senior vice president, strategic planning and research, and Naomi Keller as vice president, group account

• DIRECT Listline

  Institutional Investor Online Subs The 17,000 registered online subscribers to Institutional Investor Online are business and financial executives. These

• Polk ADC Now Manages Texas Parks & Wildlife Files

  Polk ADC Group, Stamford, CT, has been chosen to manage five of the Texas Parks and Wildlife (TPW) department’s database files.The lists include: the

• Bill Would Cut Virginia Spam

  Virginia became the first state to pass legislation controlling unsolicited commercial e-mail (spam) on Wednesday, when its House of Delegates unanimously

• Senate Hearings on Sweepstakes Bills Slated

  Two subcommittees of the U.S. Senate will hold their first joint hearings on a pair of bills to tighten government controls over the direct mail sweepstakes

• Access Worldwide Posts Income, Revenue Increases

  Access Worldwide Communications, Inc., an Arlington, VA-based pharmaceutical-related direct marketing services company, reported net income of $2 million

• Reader’s Digest Outlines Growth Strategy

  Thomas O. Ryder, chairman and CEO of The Reader’s Digest Association Inc., Pleasantville, NY, yesterday outlined a growth strategy for the troubled company

• Study Says Cyber-Shops and Shoppers Don’t Click

  A research study on the current practices of the hottest online stores concludes that Web shops should get back to basics and apply more of the traditional

• Europe May Lose Out on E-Commerce, Warns UPS Exec

  Europe’s place in the electronic commerce marketplace may be hampered if existing barriers against digital technologies are not broken down and current

• Short Cuts

  Focus Direct Inc., San Antonio, Texas, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc. (DELCOM). The sale is part of the