Chief Marketer Staff
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Merger of Golf DMers Sets Stage for E-Marketing Plans
Grafix Corp. d/b/a Carrera Golf, Englewood, CO, will merge with Golf One Industries, Inc. Following the merger, Golf One will own approximately 86% of
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Acxiom Announces Two New Facilities, New Data Product
Acxiom Corp., Conway, AR, said it plans to build two new buildings in central Arkansas, in addition to two facilities that will be occupied in April this
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USPS Technology Officer Tells House Panel Y2K Challenge Being Met
Testifying before a joint House subcommittee yesterday, United States Postal Service chief technology officer Norman E. Lorentz said that the Postal Service
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John Yeck Dies At 86
John S. Yeck died of cancer yesterday morning in Kettering, OH. He was 86. A memorial service is scheduled for tomorrow morning at Routsong Kettering
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Short Cuts
BigOnline,a San Francisco-based provider of web services, has acquired all of the assets of Salt Lake City-based World Connection, including its online
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Compaq Confirms Halt in Sales to Internet-Only Retailers
Compaq Computer Corp. has confirmed that it will stop sales of personal computers to Internet-only retailers, apparently because it wants to stress its
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Diplomat Direct Feels Effect of Acquisitions
Diplomat Direct Marketing Corp., Stony Point, NY, had net annual sales of $74.6 million, up from $17.5 million in 1997. Diplomat’s income from continuing
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DIRECT Listline
Soap Opera Digest The 690,365-name Soap Opera Digest subscriber file has been enhanced with lifestyle and demographic information, such as cooking, collectors,
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Brady Bunch Mom Sues Direct Marketer
Florence Henderson, who played the mother on the long-running TV comedy “The Brady Bunch”, is suing Serial Killer Inc. for a T-shirt on which her picture
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Viacom to Create Web Sites, E-Commerce Unit For MTV, VH1
The creators of cable television networks Nickelodeon, MTV and VH1 have unveiled plans online destinations and commercial Internet sites for children