Chief Marketer Staff

• DIRECT Listline

  Creative Computers Master File The 1.8-million-name Creative Computers master file includes three-month, six-month, and 12-month files. These individuals

• DMA Ethics Panel Hears 22 Cases in Fourth Quarter

  The Direct Marketing Association’s committee on ethical business practice handled 22 cases between September and November, 1998, with eight of the cases

• Six PA Energy Firms Lead Customer Switching: Study

  Six electric companies have emerged as clear winners in their bid for customers in Pennsylvania, where more than 300,000 customers have switched energy

• LCS GOLF Acquires Golf Promo Inc. Database Company

  Golf-related Web site holding company LCS Golf, based in New York, has acquired a Golf Promo, Inc., an internet marketing firm that with a database of

• Short Cuts

  The board of directors of cataloger/retailer The Talbots Inc., based in Hingham, MA, declared a cash dividend of 11 cents per share, payable on or before

• MSH Entertainment Launches JustKids.com

  MSH Entertainment Corp., New York, has launched JustKids.com, an Internet company targeted at the estimated $1 billion children’s marketplace. The company

• USPS Technology Officer Tells House Panel Y2K Challenge Being Met

  Testifying before a joint House subcommittee yesterday, United States Postal Service chief technology officer Norman E. Lorentz said that the Postal Service

• Viacom to Create Web Sites, E-Commerce Unit For MTV, VH1

  The creators of cable television networks Nickelodeon, MTV and VH1 have unveiled plans online destinations and commercial Internet sites for children

• Barnesandnoble.com Sales Exceed Company’s 1998 Projections

  Barnesandnoble.com, the online branch of bookseller Barnes & Noble, Inc., had 1998 sales of $70.2 million, exceeding the company’s projection of $60-$65

• John Yeck Dies At 86

  John S. Yeck died of cancer yesterday morning in Kettering, OH. He was 86. A memorial service is scheduled for tomorrow morning at Routsong Kettering