Chief Marketer Staff

• Six PA Energy Firms Lead Customer Switching: Study

  Six electric companies have emerged as clear winners in their bid for customers in Pennsylvania, where more than 300,000 customers have switched energy

• Short Cuts

  The board of directors of cataloger/retailer The Talbots Inc., based in Hingham, MA, declared a cash dividend of 11 cents per share, payable on or before

• MSH Entertainment Launches JustKids.com

  MSH Entertainment Corp., New York, has launched JustKids.com, an Internet company targeted at the estimated $1 billion children’s marketplace. The company

• DIRECT Listline

  Creative Computers Master File The 1.8-million-name Creative Computers master file includes three-month, six-month, and 12-month files. These individuals

• POLK ADC Manages Texas Parks Database

  Polk ADC Group, Stamford, CT, has been chosen to manage five segments of the Texas Parks and Wildlife (TPW) department’s database.The lists include: the

• Twinlab Reports Sales, Income Increases in 1998

  Vitamin and health supplements direct marketer/manufacturer Twinlab Corp., based in Hauppauge, NY, reported net income of $33.5 million .for the year

• Peterman Peters Out

  J. Peterman, Lexington, KY, the catalog as famous for whimsical copy as for its characterization on “Seinfeld,” will go out of business, according to

• DIRECT Listline

  Soap Opera Digest The 690,365-name Soap Opera Digest subscriber file has been enhanced with lifestyle and demographic information, such as cooking, collectors,

• Short Cuts

  BigOnline,a San Francisco-based provider of web services, has acquired all of the assets of Salt Lake City-based World Connection, including its online

• Compaq Confirms Halt in Sales to Internet-Only Retailers

  Compaq Computer Corp. has confirmed that it will stop sales of personal computers to Internet-only retailers, apparently because it wants to stress its