Chief Marketer Staff

• Opening the Dialog

  When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.

• Big Gulps

  I firmly believe that there’s no such thing as a bad retailer. They’re all tough, and some are more confused than others, but be that as it may, we all

• Talking Back

  Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

• Agencies

  Movin’ on Up…to the Web

  BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based

• Damark Names Two VPs in Membership, Merchandising

  Damark International Inc., Minneapolis, has appointed two new vice presidents to its recently realigned business units, the membership services group

• Agencies

  The Upper Fringe

  SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company

• Agency Moves

  Carl Nichols named president at Einson Freeman, Inc., Paramus, NJ.Neal Vitale named president and chief executive officer at Aspen Marketing Group, Evergreen,

• March 1, 1999

   

• Agencies

  March 1, 1999

   

• Polk ADC Now Manages Texas Parks & Wildlife Files

  Polk ADC Group, Stamford, CT, has been chosen to manage five of the Texas Parks and Wildlife (TPW) department’s database files.The lists include: the