Chief Marketer Staff

• Reader’s Digest Outlines Growth Strategy

  Thomas O. Ryder, chairman and CEO of The Reader’s Digest Association Inc., Pleasantville, NY, yesterday outlined a growth strategy for the troubled company

• Polk ADC Now Manages Texas Parks & Wildlife Files

  Polk ADC Group, Stamford, CT, has been chosen to manage five of the Texas Parks and Wildlife (TPW) department’s database files.The lists include: the

• Short Cuts

  Focus Direct Inc., San Antonio, Texas, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc. (DELCOM). The sale is part of the

• DIRECT Listline

  Institutional Investor Online Subs The 17,000 registered online subscribers to Institutional Investor Online are business and financial executives. These

• Bill Would Cut Virginia Spam

  Virginia became the first state to pass legislation controlling unsolicited commercial e-mail (spam) on Wednesday, when its House of Delegates unanimously

• Access Worldwide Posts Income, Revenue Increases

  Access Worldwide Communications, Inc., an Arlington, VA-based pharmaceutical-related direct marketing services company, reported net income of $2 million

• Europe May Lose Out on E-Commerce, Warns UPS Exec

  Europe’s place in the electronic commerce marketplace may be hampered if existing barriers against digital technologies are not broken down and current

• Senate Hearings on Sweepstakes Bills Slated

  Two subcommittees of the U.S. Senate will hold their first joint hearings on a pair of bills to tighten government controls over the direct mail sweepstakes

• Twinlab Reports Sales, Income Increases in 1998

  Vitamin and health supplements direct marketer/manufacturer Twinlab Corp., based in Hauppauge, NY, reported net income of $33.5 million .for the year

• MSH Entertainment Launches JustKids.com

  MSH Entertainment Corp., New York, has launched JustKids.com, an Internet company targeted at the estimated $1 billion children’s marketplace. The company