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Chief Marketer Staff

  • Agencies

    Sweepstakes Mania Grips Lawmakers

    WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

  • Agencies

    Rewards vs. Relationships: Which Really Builds Loyalty?

    TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

  • New Products

    Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch

  • Agencies

    HELP WANTED: THE NET PROWLER

    Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?

  • Agency Moves

    Carl Nichols named president at Einson Freeman, Inc., Paramus, NJ.Neal Vitale named president and chief executive officer at Aspen Marketing Group, Evergreen,

  • Agencies

    March 1, 1999

     

  • March 1, 1999

     

  • Infocore Takes on Mexican Databases

    Infocore Inc., San Diego, has been selected by STC Direct to manage its 8-million-name Mexican business-to-business databases.The lists include the Business

  • New Positions at Draft

    DraftWorldwide, Chicago, hired Lynne Bartos as senior vice president, strategic planning and research, and Naomi Keller as vice president, group account

  • DIRECT Listline

    Institutional Investor Online Subs The 17,000 registered online subscribers to Institutional Investor Online are business and financial executives. These