Chief Marketer Staff

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

• Agencies

  New Site for Schoolroom Stuff

  SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom

• Lifestyles of the Rich and Infamous

  Connecticut and Illinois have joined five other states in a lawsuit against TV personality Robin Leach and two promotion companies, claiming that they

• Agencies

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

• Don’t Sing with Your Mouth Full

  BETHLEHEM, PA Candy maker Just Born Inc. is looking to serenade its 12- to-24-year-old core market with Music Madness, a nine-month promo starting April

• Agencies

  Personal Trainers

  PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only

• The Food Bank

  Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Talking Back

  Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

• Agencies

  Rewards vs. Relationships: Which Really Builds Loyalty?

  TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the