Chief Marketer Staff

• Agencies

  Texas Gets Tough on Telemarketing

  TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,

• Torched Values?

  Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal

• Online Computer Marketer to Create Infomercials

  A Minneapolis-based online computer reseller said yesterday that it plans to produce direct response infomercials for television using its e-commerce

• On Track

  Darien, CT-based ASC Games has joined with 7-Eleven, Pepsi-Cola, Frito-Lay, and Toys R Us for some innovative promotions to launch the Jeff Gordon XS

• Tequiza Sunrise

  Tequila drinkers lick salt and bite lemons to quell the Mexican spirit’s unpleasant aftertaste, but that’s not stoppping Anheuser-Busch from going national

• K-tel Launches E-Commerce Site for Central Europe

  K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,

• Agencies

  Tower of Babel

  FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

• Seconds of Pleasure

  Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.

• The Display Police

  What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

• Big Gulps

  I firmly believe that there’s no such thing as a bad retailer. They’re all tough, and some are more confused than others, but be that as it may, we all