Chief Marketer Staff

• Agencies

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• Attention-Getters

  A new program of affiliate e-commerce promotions has helped Webstakes, the Internet prize and savings club operator, boost its ratings, according to company

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Agencies

  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

• International

  CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

• Intellipost Changes Name to MyPoints.com

  Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).

• Agencies

  Kids Off Lists Bill Is Back in Play

  LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Beating the Bushes

  Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

• Agencies

  Compaq Casts a Wide Net

  TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

• In the Soup

  If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based