Chief Marketer Staff
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Tequiza Sunrise
Tequila drinkers lick salt and bite lemons to quell the Mexican spirit’s unpleasant aftertaste, but that’s not stoppping Anheuser-Busch from going national
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K-tel Launches E-Commerce Site for Central Europe
K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,
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Agencies
Tower of Babel
FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these
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Online Computer Marketer to Create Infomercials
A Minneapolis-based online computer reseller said yesterday that it plans to produce direct response infomercials for television using its e-commerce
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Agencies
Kids Off Lists Bill Is Back in Play
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children
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Intellipost Changes Name to MyPoints.com
Intellipost Corp., San Francisco, which does loyalty rewards programs on the Internet, has changed its name to MyPoints.com Inc. (http://www.mypoints.com/info).
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Agencies
The Upper Fringe
SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company
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New Products
Chatter Box Gold Media Group introduces a new topic of conversation for instant-win promos with the Combo Talker. The 10.5-inch-by-9-inch-by-1.5-inch