Chief Marketer Staff

• Agencies

  Court Them Early and Well

  IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

• DIRECT Listline

  Dan Bailey’s Fly Shop The 38,782-name total buyers file of Dan Bailey’s Fly Shop is now managed by Chilcutt Direct Marketing. The fly shop provides hand-tied

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Agencies

  Nature’s Way

  MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,

• Hanover and ArtSelect Enter Marketing Agreement

  Hanover Direct Inc., Weehawken, NJ, has entered into a joint marketing partnership with ArtSelect to establish a co-branded network of pages integrating

• Agencies

  HELP WANTED: THE NET PROWLER

  Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?

• Value-Added or Value-Addled?

  Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

• Agencies

  They Bake by Night

  EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,

• Agencies

  Rewards vs. Relationships: Which Really Builds Loyalty?

  TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

• Agencies

  Data-Free Zones

  YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.