Chief Marketer Staff

• Agencies

  Personal Trainers

  PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only

• IntelliQuest Searching for a Buyer

  IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.

• Seconds of Pleasure

  Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.

• K-tel Launches E-Commerce Site for Central Europe

  K-tel International Inc., Minneapolis, has launched an e-commerce Web site in Germany that will cater to the Central European market of Germany, Austria,

• Big Gulps

  I firmly believe that there’s no such thing as a bad retailer. They’re all tough, and some are more confused than others, but be that as it may, we all

• USA Networks Acquires Lycos

  In a bid to expand its online activities, New York City-based USA Networks, headed by Barry Diller, agreed to buy No.3 Internet portal Waltham, MA-based

• Agencies

  Kids Off Lists Bill Is Back in Play

  LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Agencies

  Skilling’s Laws

  VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the

• The Prize Paddy Wagon?

  Port Washington, NY-based sweepstakes promoter Publishers Clearing House has been sued by the state of Wisconsin for allegedly targeting the elderly and