Chief Marketer Staff

• Live From L.A.: Campbell to Head B&N.com’s Online Marketing

  Patricia Campbell, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

• New Internet Shopping Service Targets Two Million Union Members

  Value America, an Internet retailer offering technology, office and consumer products through its online store, will develop United Labor Online with

• Live From L.A.: DMA Skips B-to-B Excellence Award

  In announcing the winner of the Direct Marketing Association’s second annual net.marketing Excellence Award for a consumer site, Laura Freedman, president

• Wells Fargo Launches ATM Advertising

  Wells Fargo, San Francisco, launched an innovative advertising program on Monday when it began featuring advertisements at many of the banks’ automatic

• DIRECT Listline

  Delia’s Catalog Buyers Delia’s Catalog Buyers list, containing 1.9 million names, is available for the first time. The catalog features apparel and accessories

• Options on Two DMers to be Traded on NASDAQ

  The American Stock Exchange, New York, will begin trading options on the Nasdaq National Market stocks of Shop At Home, Inc. beginning Friday, March 5

• Rates Up For Canada Admail

  Rates for the U.S. Postal Service’s Canada Admail service went up between 1.5 cents and 7.4 cents, according to yesterday’s Federal Register.The USPS

• DIRECT Listline

  Collegiate What’s Hip Bag The collegiate “What’s Hip” bag sampling program delivers 2 million giveaway packages to college students when they return to

• Live From L.A.: Experts Advise On Best E-mail Methods

  A packed session at the Direct Marketing Association’s net.marketing conference in Los Angeles Monday heard several e-mail-marketing experts rattle off

• Live from L.A.: DMA Names Copywriter’s Challenge Winners

  Copywriters from Business Week and Draft Worldwide were named the winners of H. Robert Wientzen’s “copywriter’s challenge” to come up with innovative