Chief Marketer Staff

• DIRECT Listline

  School Administrators Deck The School Administrators card deck will go out to 100,000 recipients of Prentice Hall reference books, resource guides and

• Industry Witnesses Urge Major Changes on Postal Reform Legislation

  Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the

• Uni-Mail Folds in MGT to Streamline Growth

  The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more

• Viking Office Products Debuts U.K. Web Site

  Viking Office Products, the Los Angeles-based office products cataloger, has launched a commercial Web site in the U.K. at (http://www.Viking-Direct.co.uk).Through

• DIRECT Wins Certificate of Merit at Neal Awards

  DIRECT Magazine won a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition.

• House Bill Would Crack Down on Credit Card DM Copy\

  A bill to amend the Truth in Lending Act requiring more disclosures in credit card solicitations has been introduced in the House by Rep. John LaFalce

• Worldata Handles Starting Point File

  Worldata, Boca Raton, FL, has been awarded list management of the 194,779-name Starting Point Search Engine–Online Businesses File. Businesses submit

• PRC Orders Postal Service to Fork Over ‘Secret’ Post ECS Info

  The Postal Rate Commission has unanimously ordered the U.S. Postal Service to turn over by Friday afternoon most of the so-called “highly sensitive commercial”

• Short Cuts

  Talking book marketer Audio Book Club Inc., based in Boca Raton. FL, will now be promoted on the Lycos Network. The alliance allows for the integration

• MGT Folded Into Uni-Mail New York

  Uni-Mail List Corp., New York, is consolidating the West Coast operations of its sister company, MGT Associates Inc. into the New York office, Uni-Mail