Chief Marketer Staff
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DIRECT Listline
Plan Sponsor Subs The 36,071-name plan Sponsor database is offering new selects and counts. Subscribers to Plan Sponsor are high- and mid-level executives
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DoubleClick Signs 15 ‘Dart’ Partners
Online advertising agency DoubleClick Inc., based in New York, has signed 15 partnerships with clients to use its “DART for Advertisers” including Dell
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A2b Music Taps Alliance for Digital Downloading
a2b music, AT&T’s digital music distribution system, has tapped Web site developer Alliance Entertainment Corp. to develop a2b music’s digital distribution
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House Bill Would Crack Down on Credit Card DM Copy\
A bill to amend the Truth in Lending Act requiring more disclosures in credit card solicitations has been introduced in the House by Rep. John LaFalce
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PRC Orders Postal Service to Fork Over ‘Secret’ Post ECS Info
The Postal Rate Commission has unanimously ordered the U.S. Postal Service to turn over by Friday afternoon most of the so-called “highly sensitive commercial”
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MGT Folded Into Uni-Mail New York
Uni-Mail List Corp., New York, is consolidating the West Coast operations of its sister company, MGT Associates Inc. into the New York office, Uni-Mail
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USPS Requests “Highly Sensitive” Commercial Data Stay Secret
For the second time in a month the U.S. Postal Service told the Postal Rate Commission that it wants certain “highly sensitive commercial” information
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Live From L.A.: Winblad Says Digital to Alter Traditional Channels
Digital media will alter, but not make obsolete, traditional channels, Ann Winblad, founding partner of Hummer Winblad Venture Partners, said yesterday
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Live From L.A.: Campbell to Head B&N.com’s Online Marketing
Patricia Campbell, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller
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CNNfn Launches One-Stop Business News and Shopping Site
CNNfn.com has launched the CNNfn POWER SHOPPER, an online shopping service for users and investors that combines up-to-the-minute access to business news