Chief Marketer Staff

• Larry Jones Becomes President of MessageMedia

  MessageMedia Inc., San Diego, which manages e-mail campaigns for online marketers, has appointed A. Laurence Jones president. For the past year, Jones

• Paul Harris Stores Saves J. Peterman

  Paul Harris Stores Inc. is buying the assets of J. Peterman Co. for $10 million in cash in a deal approved by the bankruptcy court in Lexington, KY, Friday

• DIRECT Listline

  Corporate Planners This new list of 3,072 senior executives involved in strategic management planning, corporate facility planning, forecasting and special

• Worldwide Postal Code Book Published

  Nelson Intersearch Co., New York, has published “The 1999 Guide to Worldwide Postal-Code and Address Formats,” which details changes in international

• IDC Predicts Growth in Call Center Outsourcing Market

  A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher

• Yellow Book Seeks to Break NYC Directory Monopoly

  Yellow pages publisher Yellow Book USA, Rockville Centre, NY–saying it will offer better advertising rates and break one of the last remaining yellow

• Diplomat Reports Increased 1Q Income, Sales

  Diplomat Direct Marketing Corp., Stony Point, NY, reported net income of $359,000 on net sales of $23.1 million for the three months ended December 31,

• PC Flowers, Staples in Portal Marketing Deals

  Two major online retailers announced marketing agreements with two major portals.PC Flowers & Gifts, Stamford, CT, will become the premier flower provider

• Disney Doesn’t Waffle on Recall Offer

  The Walt Disney Co., Burbank, CA, has offered a $70 dollar gift voucher, good for products in its catalog, to all consumers returning a Mickey Mouse waffle

• Short Cuts

  Sterling Commerce, a Columbus, OH-based business-to-business electronic commerce software provider has signed a new three-year agreement to furnish such