Chief Marketer Staff

• Snyder’s Arnold Communications to Represent Toysmart.com

  Arnold Communications, a subsidiary of Bethesda, MD-based Snyder Communications, has won a $10 million contract from Toysmart.com to develop an integrated

• New York Times Chooses Kang & Lee to Market to Asian Americans

  The New York Times has chosen Kang & Lee Advertising, a New York-based Young & Rubicam company, to be its advertising agency of record for the Asian American

• MSGI to Acquire CMG Direct

  Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

• USPS Seeks Comments on Strings Proposal

  The U.S. Postal Service is seeking mailer comments by April 8 on a proposal to prohibit the use of string or elastic bands to secure palletized bundles

• Brylane And Prinault-Printemps to Merge

  Apparel cataloger Brylane Inc., based in New York, has entered into a merger agreement with French cataloger/retailer Pinault-Printemps-Redoute S.A.Under

• Bid.com Reports Massive Revenue Growth and Loss

  Online auctioning company Bid.Com International Inc., based in Toronto, reported a net loss of $5.8 million Canadian for the quarter ended Dec. 31, up

• APL Partners With DraftWorldwide

  Ammirati Puris Lintas and DraftWorldwide, sister units of The Interpublic Group of Cos. Inc., have teamed up to provide international direct response

• EC Minister Questions Postal Acquisitions: Reports

  European post offices may have trouble justifying their mail monopolies if they continue buying up commercial operations in other countries, according

• CDKnet to Help Hungarian TV Develop Web Site

  CDKnet, a Web broadcasting outfit in Garden City, NY, will develop a commercial Web site for the Hungarian Broadcasting Corp., which has four stations

• General Motors Offers Cars Through the Web

  General Motors has unveiled GM BuyPower (http://www.gmbuypower.com), an online shopping Web site.On the site, consumers can reportedly shop anywhere,