Chief Marketer Staff

• HCFA to Collect Medicare Patient Data While Senate Seeks Privacy Protections

  Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

• New York Times Chooses Kang & Lee to Market to Asian Americans

  The New York Times has chosen Kang & Lee Advertising, a New York-based Young & Rubicam company, to be its advertising agency of record for the Asian American

• Brylane And Prinault-Printemps to Merge

  Apparel cataloger Brylane Inc., based in New York, has entered into a merger agreement with French cataloger/retailer Pinault-Printemps-Redoute S.A.Under

• General Motors Offers Cars Through the Web

  General Motors has unveiled GM BuyPower (http://www.gmbuypower.com), an online shopping Web site.On the site, consumers can reportedly shop anywhere,

• Short Cuts

  Direct response agency Cramer-Krasselt, Chicago, named Caryn Gray director of database marketing. She had been a senior manager of database marketing

• CDKnet to Help Hungarian TV Develop Web Site

  CDKnet, a Web broadcasting outfit in Garden City, NY, will develop a commercial Web site for the Hungarian Broadcasting Corp., which has four stations

• JC Whitney Taps MarketHome for Opt-in E-Mail

  Automobile parts direct marketer JC Whitney, (http://www.jcwhitney.com) has tapped opt-in e-mail services company MarketHome to provide outbound email

• MSGI to Acquire CMG Direct

  Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

• Focus Sells Fulfillment Center to San Antonio Firm

  Focus Direct Inc., a direct mail manufacturing and marketing company, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc.

• EC Minister Questions Postal Acquisitions: Reports

  European post offices may have trouble justifying their mail monopolies if they continue buying up commercial operations in other countries, according