Chief Marketer Staff

• APL Partners With DraftWorldwide

  Ammirati Puris Lintas and DraftWorldwide, sister units of The Interpublic Group of Cos. Inc., have teamed up to provide international direct response

• Bid.com Reports Massive Revenue Growth and Loss

  Online auctioning company Bid.Com International Inc., based in Toronto, reported a net loss of $5.8 million Canadian for the quarter ended Dec. 31, up

• NBC And GE Equity Buy Stake In ValueVision

  Two General Electric units, NBC and GE Equity, took a 20% stake worth $56 million in ValueVision. Both NBC and ValueVision expect the alliance to boost

• Sweepstakes Mailers Hustle to Fight Collins Bill

  The direct marketing and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

• USPS To Revise Bulk Parcel Return Service

  The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers, DIRECT Newsline has learned.Sources said

• DVD Names New CFO/COO

  DVD Express, Los Angeles, an online video marketer, named Andy Crist chief financial officer and chief operating officer, a new position in the company.

• EU Denounces Higher US Tariffs

  The European Union Monday bitterly denounced the Clinton Administration for doubling the tariffs on selected European-made goods.At a special meeting

• DIRECT Listline

  BPI Advertising Database BPI Advertising Marketing and Media Executive Database contains the names of 91,436 executives. This master file includes subscribers

• Paul Harris Stores Saves J. Peterman

  Paul Harris Stores Inc. is buying the assets of J. Peterman Co. for $10 million in cash in a deal approved by the bankruptcy court in Lexington, KY, Friday

• DIRECT Listline

  Corporate Planners This new list of 3,072 senior executives involved in strategic management planning, corporate facility planning, forecasting and special