Chief Marketer Staff

• MSGI to Acquire CMG Direct

  Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

• CDKnet to Help Hungarian TV Develop Web Site

  CDKnet, a Web broadcasting outfit in Garden City, NY, will develop a commercial Web site for the Hungarian Broadcasting Corp., which has four stations

• Brylane And Prinault-Printemps to Merge

  Apparel cataloger Brylane Inc., based in New York, has entered into a merger agreement with French cataloger/retailer Pinault-Printemps-Redoute S.A.Under

• Focus Sells Fulfillment Center to San Antonio Firm

  Focus Direct Inc., a direct mail manufacturing and marketing company, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc.

• DVD Names New CFO/COO

  DVD Express, Los Angeles, an online video marketer, named Andy Crist chief financial officer and chief operating officer, a new position in the company.

• NBC And GE Equity Buy Stake In ValueVision

  Two General Electric units, NBC and GE Equity, took a 20% stake worth $56 million in ValueVision. Both NBC and ValueVision expect the alliance to boost

• USPS To Revise Bulk Parcel Return Service

  The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers, DIRECT Newsline has learned.Sources said

• EU Denounces Higher US Tariffs

  The European Union Monday bitterly denounced the Clinton Administration for doubling the tariffs on selected European-made goods.At a special meeting

• DIRECT Listline

  BPI Advertising Database BPI Advertising Marketing and Media Executive Database contains the names of 91,436 executives. This master file includes subscribers

• Sweepstakes Mailers Hustle to Fight Collins Bill

  The direct marketing and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes