Chief Marketer Staff

• Short Cuts

  Teleservices provider Convergys Corp., Cincinnati, is readying a new call center in Killeen, TX. The company will create nearly 600 new jobs and build

• Agencies

  March 15, 1999

   

• Snyder’s Arnold Communications to Represent Toysmart.com

  Arnold Communications, a subsidiary of Bethesda, MD-based Snyder Communications, has won a $10 million contract from Toysmart.com to develop an integrated

• New York Times Chooses Kang & Lee to Market to Asian Americans

  The New York Times has chosen Kang & Lee Advertising, a New York-based Young & Rubicam company, to be its advertising agency of record for the Asian American

• Staples.com Names Jonathan Magasanik VP of Merchandising

  Staples Inc., Westborough, MA, has named Jonathan Magasanik VP of merchandising for Staples.com, the company’s e-commerce division which was launched

• DIRECT Listline

  Global Custodian Subscribers Global Custodian magazine’s subscriber list names 13,875 international financial executives.Cost: $165/MSelections: U.S.

• J.C. Penney’s Profitability Strategy Includes Internet, Catalog, and Store Enhancements

  Operational changes, including additional emphasis on “power brands”; enhanced merchandising, inventory, and Internet service; and “enhanced store environments,”

• HCFA to Collect Medicare Patient Data While Senate Seeks Privacy Protections

  Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

• ICB Launches Directory of Toll-Free Providers

  New York telemarketing consultancy ICB Inc. has launched an Internet-based directory of toll-free service providers. Branded WhoSells800.com (http://whosells800.com),

• Convergys Forms Four-Year Pact with DirecTV

  Convergys Corp., Cincinnati, has signed a four-year contract with DirecTV Inc., to provide inbound customer service in Convergys’ dedicated call centers.During