Chief Marketer Staff

• MSGI to Acquire CMG Direct

  Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

• General Motors Offers Cars Through the Web

  General Motors has unveiled GM BuyPower (http://www.gmbuypower.com), an online shopping Web site.On the site, consumers can reportedly shop anywhere,

• JC Whitney Taps MarketHome for Opt-in E-Mail

  Automobile parts direct marketer JC Whitney, (http://www.jcwhitney.com) has tapped opt-in e-mail services company MarketHome to provide outbound email

• Short Cuts

  Direct response agency Cramer-Krasselt, Chicago, named Caryn Gray director of database marketing. She had been a senior manager of database marketing

• EC Minister Questions Postal Acquisitions: Reports

  European post offices may have trouble justifying their mail monopolies if they continue buying up commercial operations in other countries, according

• Focus Sells Fulfillment Center to San Antonio Firm

  Focus Direct Inc., a direct mail manufacturing and marketing company, has sold its O’Connor Road Fulfillment Center to Delivery & Communications Inc.

• CDKnet to Help Hungarian TV Develop Web Site

  CDKnet, a Web broadcasting outfit in Garden City, NY, will develop a commercial Web site for the Hungarian Broadcasting Corp., which has four stations

• DIRECT Listline

  Hotel/Motel Chain Executives This compilation of major hotel and motel chain executives names 3,113 of these individuals at their corporate headquarters.Cost:

• Brylane And Prinault-Printemps to Merge

  Apparel cataloger Brylane Inc., based in New York, has entered into a merger agreement with French cataloger/retailer Pinault-Printemps-Redoute S.A.Under

• USPS Seeks Comments on Strings Proposal

  The U.S. Postal Service is seeking mailer comments by April 8 on a proposal to prohibit the use of string or elastic bands to secure palletized bundles