Chief Marketer Staff
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Bookscan, Ingram Team to Collect Industry Data
BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale
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Agencies
Celluloid Heroes
AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein
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Agencies
IRS Overruled
A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with
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Agencies
British Tourist Authority Comes Out in the U.S.
THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households
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Agencies
Great Expectations
I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have
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Agencies
Timing Matters
THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not
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DIRECT Listline
Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.Cost: $90/MSelections: Monthly hotline, last-three- and six-month
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Agencies
Bible Has New Author
A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of “Successful Direct Marketing Methods” will be co-edited by DM
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Appleseed’s Taps ALC of New York
ALC of New York LLC has been appointed list manager and alternative media manager by women’s apparel catalog Appleseed’s, effective March 26.Appleseed’s