Chief Marketer Staff

• J.C. Penney’s Profitability Strategy Includes Internet, Catalog, and Store Enhancements

  Operational changes, including additional emphasis on “power brands”; enhanced merchandising, inventory, and Internet service; and “enhanced store environments,”

• Snyder’s Arnold Communications to Represent Toysmart.com

  Arnold Communications, a subsidiary of Bethesda, MD-based Snyder Communications, has won a $10 million contract from Toysmart.com to develop an integrated

• DIRECT Listline

  Global Custodian Subscribers Global Custodian magazine’s subscriber list names 13,875 international financial executives.Cost: $165/MSelections: U.S.

• HCFA to Collect Medicare Patient Data While Senate Seeks Privacy Protections

  Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

• New York Times Chooses Kang & Lee to Market to Asian Americans

  The New York Times has chosen Kang & Lee Advertising, a New York-based Young & Rubicam company, to be its advertising agency of record for the Asian American

• Convergys Forms Four-Year Pact with DirecTV

  Convergys Corp., Cincinnati, has signed a four-year contract with DirecTV Inc., to provide inbound customer service in Convergys’ dedicated call centers.During

• Metris to Open Jacksonville Facilities

  Metris Companies Inc., St. Louis Park, MN will open an operations facility in Jacksonville, Florida on June 1, 1999. The new facility in the One Deerwood

• Lands’ End Financials Include Web Sale Breakouts for the First Time

  Lands’ End, Inc., Dodgeville, WI, reported fiscal year 1999 sales from its Web site of $61 million, up from $18 million in fiscal year 1998. The announcement

• ICB Launches Directory of Toll-Free Providers

  New York telemarketing consultancy ICB Inc. has launched an Internet-based directory of toll-free service providers. Branded WhoSells800.com (http://whosells800.com),

• Staples.com Names Jonathan Magasanik VP of Merchandising

  Staples Inc., Westborough, MA, has named Jonathan Magasanik VP of merchandising for Staples.com, the company’s e-commerce division which was launched