Chief Marketer Staff
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Agencies
Stocking the Mailbox
TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate
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Agencies
SMARTEN UP!
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
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Agencies
Funny Business
TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and
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Agencies
DOOR TO DOOR
BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear
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Agencies
USPS Must Find New Ways to Fulfill Dmers’ Needs
DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon
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Agencies
Hockey Fans
HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone
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Agencies
Making the Most of a Painful Mistake
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to
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Agencies
Another Big Year of DM Deals
THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according
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Short Cuts
Teleservices provider Convergys Corp., Cincinnati, is readying a new call center in Killeen, TX. The company will create nearly 600 new jobs and build