Chief Marketer Staff
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Live From London: Will the EC Resignations Affect DM?
What impact–if any–Monday night’s mass resignation by the 20-member European Commission will have on direct marketing depends entirely on whom you ask.”It
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Live From London: Royal Mail Debuts Marketing Guide
Royal Mail has released “A Marketers Guide to Home Shopping,” a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was
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Nebs Expects Revenue Shortfall
Business-to-business cataloger New England Business Service Inc., Groton, CT, said it expects revenue and earnings for the third fiscal quarter ending
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Talbots Strong Fourth Quarter Caps Profitable Year
The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail
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Sroge Sets Up Catalog Jobs Web Site
Catalog consultancy Maxwell Sroge Co., Evanston, IL, has set up a new Web site (http://www.catalog-news.com) for catalog industry professionals to find
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Live From London: RDP Grows New Card Deck
This week, Response Direct Publishing Ltd., London, mailed the debut edition of Garden Wise. The card deck is mailed to a database of garden enthusiasts
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USPS Argues Against Application of Antitrust Laws
The USPS has requested that the Postal Modernization Act of 1999 drop language recommending application of antitrust laws to a private corporation that
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Firms Settle FTC Textile Disclosure Charges
Several firms have settled Federal Trade Commission charges that they failed to disclose the origin of textile products sold online or through print catalogs,
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Live from London: The U.K. Top Three – Price, Service, and Time
Three important factors are having an impact on the growth of direct marketing in the U.K.: price, service, and time.Colin Lloyd, chief executive of the
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Val-Pak and Yahoo! to Offer Coupons Online
Cooperative coupon marketer Val-Pak, based in Largo, FL, has joined forces with Internet search engine Yahoo! Inc. to provide content for the company’s