Chief Marketer Staff

• Live From London: Royal Mail Debuts Marketing Guide

  Royal Mail has released “A Marketers Guide to Home Shopping,” a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was

• Nebs Expects Revenue Shortfall

  Business-to-business cataloger New England Business Service Inc., Groton, CT, said it expects revenue and earnings for the third fiscal quarter ending

• Live From London: Will the EC Resignations Affect DM?

  What impact–if any–Monday night’s mass resignation by the 20-member European Commission will have on direct marketing depends entirely on whom you ask.”It

• Live From London: RDP Grows New Card Deck

  This week, Response Direct Publishing Ltd., London, mailed the debut edition of Garden Wise. The card deck is mailed to a database of garden enthusiasts

• Sroge Sets Up Catalog Jobs Web Site

  Catalog consultancy Maxwell Sroge Co., Evanston, IL, has set up a new Web site (http://www.catalog-news.com) for catalog industry professionals to find

• Short Cuts

  Cataloger dELiA’s Inc., based in New York, has named current CFO Evan Guillemin president and promoted current executive vice president Christopher Edgar

• USPS Argues Against Application of Antitrust Laws

  The USPS has requested that the Postal Modernization Act of 1999 drop language recommending application of antitrust laws to a private corporation that

• Firms Settle FTC Textile Disclosure Charges

  Several firms have settled Federal Trade Commission charges that they failed to disclose the origin of textile products sold online or through print catalogs,

• Natural Health Trends Reports 500% Jump in Web Sales

  Natural Health Trends Corp., based in New York, reported that Internet-based sales of the natural health related product line of its Kaire Nutraceutical

• Live from London: The U.K. Top Three – Price, Service, and Time

  Three important factors are having an impact on the growth of direct marketing in the U.K.: price, service, and time.Colin Lloyd, chief executive of the