Chief Marketer Staff

• Experian Reorganizes Operations, Appoints Two CEOs

  Experian, Orange, CA, Thursday announced changes to its operational structure. The company’s four separate operational divisions have been combined into

• DIRECT Listline

  Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,

• Short Cut

  Cincom Systems Inc., Cincinnati, and Orbis GmbH, Saarbrucken, Germany, plan to form a joint venture company to market Customer Relationship Management

• Marketing Service Deals Total Almost $5 Billion

  Marketing service firms produced a record $4.77 billion in strategic deals in the last half of 1998, according to Winterberry Group, Inc., a Manorville,

• DIRECT Listline

  Animals Magazine Subs The 52,286-name file of active subscribers to Animals Magazine is now managed by Walter Karl. The bi-monthly covers pet-care, animal-protection

• Supermarkets Online Lands Millionth Subscriber

  SuperMarkets Online Inc., St. Petersburg, FL, the online subsidiary of Catalina Marketing Corp, has now signed up more than 1 million subscribers to its

• Talbots Strong Fourth Quarter Caps Profitable Year

  The Talbots Inc., Hingham, MA, had an 8% net sales increase in fiscal 1998, with revenue levels increasing from $1.05 billion to $1.14 billion. Retail

• Live From London: Reed Announces New-Media Show

  In a move strikingly similar to the U.S. Direct Marketing Association’s transformation of its spring conference to an Internet-focused show, Reed Exhibitions

• Williams-Sonoma ’98 Sales Top $1 Billion: Cao Chantland to Resign

  Housewares cataloger Williams-Sonoma Inc., San Francisco, reported net earnings of $54.9 million for the 52 weeks ended Jan. 31, an increase over the

• Live From London: Will the EC Resignations Affect DM?

  What impact–if any–Monday night’s mass resignation by the 20-member European Commission will have on direct marketing depends entirely on whom you ask.”It